About us

RIALine is a brand that speaks to the new generation, a generation that has established its own lifestyle by combining modest heritage with mainstream influences unapologetically.  We don’t fit into typical boxes, so we make our own and wear it proud. Freedom and empowerment are the very essence of this London based brand that understands you.

Longer hemlines, and higher necklines in statement styles that follow all the mainstream trends keeping your social life on and off-line strong. Whoever said “being covered” is boring didn’t know us. 

With collections that have been made with meticulous variations RIALine is here to push the boundaries of modest fashion by joining you on your own modest journey, because we know you’re in a lane of your own.

Our mission is simple to redefine modest fashion and RIALine mainstream trends by giving you the solutions you need to live life with no limitations.

 

Relatably yours,

Ria x

Founder of RIALine, British born Asian, mum, wife, fashionista, fitness fanatic, travel and car enthusiast, home décor and coffee lover, loves a boujee life and from an accounting background.